London Fashion Designers Videos - Why So Serious

Here are 2 facts:1. I`m a guy2. From my perspective, fashion is a 7 letter word and includes 7 designers, with Tom Ford and Paul Smith at the top of the list. So one thing for sure, when it comes to emerging London fashion designers, my knowledge isn`t that vast (although I have to admit, I've always had a keen eye for all the new designer makers selling in the London markets). Fortunately, I can always rely on Wears London to broaden my horizons when it comes to the up-and-coming London talents. This hip fashion marketplace brings together the best designer makers from the London area and helps fashion savy buyers to shop the coolest up and coming designs in and around London's fashion hubs.So we`ve teamed up and decided to create inspiring video profiles for emerging London fashion designers.The first on our list was Why So Serious , a luxury fashion label based on culture and politics from around the world, founded in February 2013 by Terri-Leigh Finnegan. We were more than privileged to be the first ones to have interviewed Terri in her work-space studio and take part in a stunning derelict warehouse fashion shoot showcasing her Haitian inspired collection. 

There were many ingredients that made us think that this interview will be a hit and Terri's Why So Serious collections will simply take off.  And we're very happy to say that she's collaborated with the one and only Cadbury for London Fashion Week 2013 to create a stunning infusion of purple on a superb one-off dress celebrating Cadbury's 100 years anniversary!And because London Video Stories aims to inspire you through the stories about people who believe in their ideas and take that one step further to make them come true, we're thrilled to say that from any sales that she makes, Terri offers actual support to the cultures that provided an inspiration for her designs.Here`s our proud work, which has also been featured on Visit Britain's website! http://www.youtube.com/watch?v=7UBZY9aJXugMihai

Beara Beara and street-style photography

London can be an incredible place for all the opportunities it brings to meet people. I`m talking about people with passion because that`s what I`m trying to do with my work - tell stories about passionate people.I’ve recently met Jake, travel writer, designer and founder of Beara Beara Company. He needed a photographer that could present his uniquely crafted leather bags, designed in UK and handmade by family businesses he supports in Bolivia. Great, right?I thought that`s pretty catchy so I got involved and played a while with my lenses and the bags. I even went to Brick Lane to see some of the street styles that might work with the colourful bags.And man, that worked just fine. In a way, those bags are what each photographer would want when thinking about product shoots: colourful, incredibly well-made, trendy and stylish. I even thought about wearing one of the Beara Beara bag instead of my camera backpack.The Beara Beara campaign is a work in progress and while you`re reading, we`re preparing a series of new shoots so keep an eye on the bags. I have the feeling that they will be the next bubble in London when it comes to stylish, accessible handmade bags. Even Taylor Swift is wearing one on her tour!If you want you can check out the Beara Beara website http://www.bearabeara.co.uk/ or Facebook page www.facebook.com/bearabeara , or pay them a visit as they sell on high-street in Topshop Oxford Street and Brick Lane Market. No wonder people call them “the Cambridge Satchel Company of backpacks”.Hope you'll like the street style photo-shoot I took around Brick Lane and Spitalfields Market.