Marketing week case study
marketing Week
is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry.
Podcasts are one of our fav
things to work on, especially those focused on marketing.
For Marketing Week, we’ve had the opportunity to collaborate over several years on multiple series, including This Much I Learned, The Marketing Week Podcast, and a range of their more unexpected episodes. Hosts such as Russell Parsons, Molly Innes, Charlotte Rogers, Lucy Tesseras and Amrit Virdi have explored trending topics with ease, delivering insight-packed episodes.
together with google,
MW launched a series of video podcasts that addressed search and the way generations explore AI-powered Search. We had the pleasure of planning, filming, editing a few of these podcasts.
In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting media habits and AI-powered Search are reshaping how people discover, research and make decisions.
As discovery becomes more fragmented and younger generations adopt new ways of searching, the conversation examines what these behavioural shifts mean for marketers and why showing up in moments of intent matters more than ever.
Google strategic insights manager Carla Puttini and MTM managing partner Rose Tomlins break down the key learnings for brands from their research into the growing impact of ‘new value entrants’ – the low-cost, international ecommerce sites that are currently disrupting the UK retail sector.
By using podcasts as a communications tool, Marketing Week brought ideas to life through conversation, personality, and real-time insight rather than text alone.
Working with Marketing Week has been a dream collaboration, combining standout projects like our work with Google, a trusted yearly partnership, and countless opportunities to learn and grow through every edit.